What is product configurator software?

Software that allows users to create products


Product configurator software is a web-based tool that allows users to configure a product or service by selecting options for each of the features / desires.

How does a product configurator work?

With product configurator software, customers can customize their own products and services. It is an interactive website where users can select the features they want in a product, such as color, size, and accessories. Product configurator software has many use-cases in various industries such as fashion, electronics, and automobiles.

Why use product configurator software?

Companies use product configurators to offer customized products to their customers. This is done to provide a better customer experience and improve conversion rates. Product configurator software saves companies time as customers enter their own preferences. In addition, good product configurator software reduces the margin of error in the sales process.

Product configurator in webshops

Product configurator software is also increasingly used in webshops. Think of ordering sun protection, curtains, and clothing. Because customers enter their own preferences, the number of incorrect orders is reduced. In addition, a custom-configured product falls outside the return policy within the distance selling law. This can increase the profit margin of a webshop.

How does a product configurator work?

A product configurator website helps the customer get what they want and need, making it more likely that they will buy from you.

This can be done in two ways:

1) by choosing a pre-defined template of the product or
2) by building their own custom product from scratch.

Creating a product configurator website

With our product configurator software, you can build your own product configurator website. It's simple. You order your product configurator website, we set up your website, and you add all your products / services with all possible configurations. With StartPlatform, you can already create a product configurator website for 1999 euros.

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