Create a custom website or SAAS solution

Which choice is best for your company?

28 May 2024

In today's digital world, a strong online presence is essential for every business. When it comes to building a website, companies often face the choice between a custom website or a SAAS (Software as a Service) solution. Both approaches have their own advantages and disadvantages, and the right choice depends on the specific needs and goals of your business. In this article, we compare these two options to help you make an informed decision.

What is a custom website?

A custom website is a tailor-made web solution that is fully tailored to the unique needs and desires of a business. This type of website is often developed from the ground up by a web developer or a team of developers.

Advantages of custom websites

  • Full control and flexibility: With a custom website, you have full control over the design, functionality, and user experience. You can customize and extend any feature as needed.
  • Scalability: Custom websites are scalable and can grow with your business. Whether you want to add additional features or integrate your website with other systems, everything is possible.
  • Unique design: A custom website can have a unique and recognizable design that aligns with your company's branding, which can help differentiate you from competitors.

Disadvantages of custom websites

  • Cost: Developing a custom website can be expensive, especially if complex functionalities are required. The initial investment can be significantly higher than with a SAAS solution.
  • Development time: Building a custom website takes time. Depending on the complexity, it can take weeks or even months before the website is ready.
  • Maintenance: After launch, a custom website requires regular maintenance and updates, which can incur additional costs.

What is a SAAS solution?

SAAS stands for Software as a Service, and in the context of websites, this usually means an off-the-shelf website solution offered by a third party. Examples include platforms like Wix, Shopify, and

Advantages of SAAS solutions

  • Cost-saving: SAAS solutions typically have a lower initial cost and are often offered through a subscription model. This makes it affordable for small businesses and startups.
  • Quick implementation: Since SAAS solutions are ready-made, they can be implemented quickly. This means your website can be live in a matter of hours or days.
  • Maintenance and updates: The SAAS solution provider takes care of the maintenance and updates of the software, saving time and resources for your business.

Disadvantages of SAAS solutions

  • Limited customization options: SAAS solutions offer less flexibility and customization options than custom websites. You are often limited to the functionalities and designs provided by the provider.
  • Scalability issues: While many SAAS solutions are scalable, they may have limitations in terms of customization and integrations as your business grows.
  • Dependency on the provider: You depend on the provider for uptime, security, and ongoing support. If the provider experiences issues, it can directly impact your website.

Which option is best for your business?

The choice between a custom website and a SAAS solution depends on various factors, including your budget, timeline, technical expertise, and specific needs.

  • Opt for a custom website if:
    • You need a unique and tailor-made design and functionalities.
    • Your budget and timeline are flexible.
    • You are willing to invest in ongoing maintenance and updates.
  • Opt for a SAAS solution if:
    • You want to go online quickly with a limited budget.
    • You do not need specific, complex functionalities.
    • You do not want to spend time or resources on maintaining the website.


Both custom websites and SAAS solutions have their own advantages and disadvantages. By thoroughly analyzing your business needs and goals, you can make the right decision. Remember, the best choice is the solution that best supports your business in the long run.

Our Advice

For startups, we often recommend a SAAS solution due to the low initial costs, quick implementation, and ease of maintenance. A prime example of this is StartPlatform, a SAAS solution specifically designed to help startups go online quickly and effectively.

Why Choose between Custom Websites and SAAS Solutions?

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