Writing a good SEO text requires a combination of several factors. How to write a good SEO text? You will find out in this article.
Tips for Writing SEO Texts
Below are some tips for writing an effective SEO text:
- Research keywords: Before you start writing, research the keywords you want to use in your text. Use a keyword planner to determine which keywords are relevant to your topic and then choose the keywords with the highest search volume and lowest competition.
- Create an attractive title: The title of your text is important because it gives the first impression to readers and search engines. Make sure the title grabs attention and reflects the content of the text.
- Use keywords in the text: Use keywords in strategic places in the text, such as the title, first paragraph, and subheadings. Make sure the keywords are used naturally and not repeated too much.
- Write quality content: Make sure the text is valuable and informative to readers. Keep the text well-structured with subheadings and paragraphs and use images to support the text.
- Use internal links: Use internal links to guide readers to other relevant pages on your website. This also helps search engines better understand the content of your website.
- Optimize meta information: Optimize the meta title and description of the page to help readers and search engines better understand the content.
- Ensure good readability: Ensure that the text is easy to read with a good balance of text and whitespace and a clear font size and type.
By applying these tips, you can create an SEO text that not only ranks high in search engines but also provides value to your readers.
How long should a good SEO text be?
There is no fixed length for an SEO text, as the ideal length depends on various factors, such as the topic, the purpose of the text, the competition in the search results, and the preferences of the target audience.
Generally, it is recommended to write SEO texts with at least 300 words, as this provides enough space to naturally incorporate the keywords into the text. Some experts recommend writing texts with at least 1000 words, as this provides more opportunities to provide valuable content to readers and search engines.
Ultimately, the most important factor in determining the length of an SEO text is that the content is valuable and relevant to the target audience. If the text can be written succinctly without missing important information, that's fine. But if the topic requires a lot of information to be fully covered, a longer text may be useful. The key is to make the text valuable to readers and search engines.
Best Keyword Planner for Writing SEO Texts
There are various keyword planners available, but the most popular and powerful keyword planner is Google Keyword Planner. This tool is free and offers a wide range of features for keyword research and analysis.
With Google Keyword Planner, you can search for keywords and keyword ideas for specific queries and view search volumes, competition, and suggested bids. You can also discover trends in search volume and save and download keyword lists for use in your SEO andand PPC-campaignes.
In addition to Google Keyword Planner, there are also other keyword planners available, such as SEMrush, Ahrefs, and Moz Keyword Explorer. These tools often offer more advanced features and can help find less obvious keyword opportunities and competition analysis.
It is important to remember that a good keyword planner not only shows search volumes and competition but also helps to understand the user's intent and the relevance of the keywords for your business. Therefore, it is recommended to test different keyword planners and evaluate which one best suits your specific needs and objectives.
Using keywords in SEO text
Keywords are important for writing SEO text because search engines analyze the keywords on your page to determine what the page is about. Below are some tips for effectively incorporating keywords into your SEO text:
- Place keywords in the title: Place keywords in the title of your page. This is an important place for keywords because search engines consider it a significant signal for the content of your page.
- Use keywords in the first paragraph: Use keywords in the first paragraph of your text. This helps search engines determine what the page is about.
- Distribute keywords throughout the text: Distribute keywords throughout the text, but avoid excessive use. This can be considered as spam by search engines. Stick to a density of 1-2% for your primary keywords.
- Use synonyms and related terms: Use synonyms and related terms to further clarify the content of the page. This helps search engines better understand the content of your page and can also contribute to a higher position in the search results.
- Use keywords in the anchor text of links: Use keywords in the anchor text of internal and external links. This helps search engines better understand the content of the linked pages.
- Use alt tags: Use keywords in the alt tags of images. This helps search engines understand what the image is about and can contribute to a higher position in the search results.
Writing a good meta title for SEO text
An attractive meta title can help distinguish your website or page from other search results and increase click-through rate. Below are some tips for creating an attractive meta title:
- Keep the title short and concise: A good meta title should be short and concise, between 50 and 60 characters. This is the maximum length displayed in the search results, and too long titles can be truncated and appear less attractive.
- Place important keywords at the front: Place the most important keywords at the beginning of the title so that the user immediately knows what the page is about and search engines can better understand the content.
- Make it attractive: Make the title attractive to the user by asking a question, making a promise, or arousing curiosity. Make sure the title accurately reflects the content of the page and is not misleading.
- Avoid duplicates: Ensure that each page on your website has a unique meta title to avoid confusion with search engines.
- Make it relevant: Ensure that the meta title is relevant to the content of the page and to the user's search query. This will increase the page's relevance to search engines and increase click-through rate.
- Use brand name: If it is relevant to the content of the page, use the brand name in the meta title to increase brand awareness.
- Use relevant anchor texts: The text with which the link is embedded, also known as anchor text, should be relevant to the page to which the link refers. This helps search engines understand the content of the page and helps the user know where the link leads to.
- Place internal links in the right place: Place internal links in a natural way in the text, where relevant. Avoid placing too many internal links on one page as it can harm user experience and be considered as spam by search engines.
- Use category pages and sitemaps: Use category pages and sitemaps to clarify the structure of your website and help search engines understand the content. Category pages are a good way to keep related pages together and can include internal links to pages within the same category. Sitemaps help search engines understand the structure of your website and can include internal links to all pages on your website.
- Update old content: Update old content on your website and add internal links to new or updated pages. This helps search engines understand that your website is active and helps distribute the authority of your pages.
- Ensure a good user experience: Ensure that the internal links provide a good user experience. Avoid placing too many internal links on one page and ensure that the links are clear and easy for the user to use.
- Use relevant anchor texts: Anchor texts are the visible text of the link. Use relevant anchor texts that accurately describe the content of the page you are linking to.
- Refer to relevant pages: Refer to relevant pages that are related to the content of the current page. This helps search engines understand the content of your website and helps users discover related content.
- Use site structure: Use the site structure to determine which pages are related to each other. For example, use the main navigation to link the most important pages together.
- Use links in content: Place links in the content of the page so that users and search engines can easily access related content.
- Limit the number of links: Limit the number of links per page to avoid overwhelming users and to evenly distribute the authority of the pages.
- Check the links: Make sure the links work and lead to the correct pages. Remove or repair broken links to improve the user experience.
Writing Clear SEO Text
When writing SEO text, it is important to focus not only on keywords but also on readability. A well-written and readable text contributes to a better user experience, which can lead to a higher position in search results. Here are some tips to improve the readability of your SEO text:
- Use short sentences: Long sentences can be confusing for readers. Therefore, use short, clear sentences. This makes your text easier to understand and follow.
- Use clear language: Avoid jargon and difficult words that may not be understandable to your target audience. Use clear language that is understandable to everyone.
- Use subheadings: Use subheadings to structure the text and help the reader easily scan the content. This makes the text easier to understand and also makes it easier to find the most important information.
- Use bullet points: Use bullet points to present information in short, easy-to-understand fragments. This makes the text more organized and easier to understand.
- Use whitespace: Use whitespace to give the text room to breathe and to give the reader a break between paragraphs. This makes the text easier to read and increases readability.
- Write in active voice: Write in active voice instead of passive voice. This makes the text more lively and easier to understand.
How to Write a Good SEO Text
Now that you know the main characteristics of a good SEO text, how do you write one? Google's algorithm changes every day, so experiment with writing SEO text and see what works best for you. Need help with writing a good SEO text? We're happy to assist.